Advertising has invaded every aspect of our lives, from the back of the cereal box at breakfast, to the radiomercial during our commute, to inboxes and social networks as we progress throughout our day, to entertainment choices during our downtime. As marketers, how do we ensure that our content is connecting with our target audience(s) when there is so much noise and competition for people’s attention?

Despite what consumers say, their gut reactions play a huge role in their buying decisions, and the more of consumers’ senses you engage, the more easily you can influence those gut reactions. By delivering content that connects emotionally, your advertising can become more relevant and effective. (If I could, I would make this blog post smell like freshly baked chocolate chip cookies – yep, emotional appeal!) This is a key reason why video advertising is more effective than passive advertising — it engages consumers on multiple sensory levels beyond the visual. Market research has proven that people are more likely to buy from a brand that appeals to them emotionally. Videos have that unique ability, bonding viewers to your brand as they experience it. No one cries from seeing a billboard ad…

With the visual clutter that bombards consumers today, successful ads become moving, talking advocates for your brand. Short of human interaction, video is your next best option. To monetize your video content, check out Monet: a predictive analytics solution that quantitatively measures moment-based reactions to video content, learning individual behaviors over time to expose what people really think.