Making the Next Viral Video: Next Generation Advertising

Do you ever wonder what makes content go viral? What exactly is so special about that skateboarding dog? What about “Nyan Cat”? Or why does a little boy’s reaction to his baby brother’s biting get almost a billion views? There… Continue Reading →

I Bet You’re Reading This On Your Cellphone

Do you know why the majority of Millennials think old movies are boring? Your first response might be the lack of special effects, poor video quality, or simple plot lines, but the answer is really scene length. Movies from the 1960s had… Continue Reading →

Video Advertising: The Holy Grail!

Advertising has invaded every aspect of our lives, from the back of the cereal box at breakfast, to the radiomercial during our commute, to inboxes and social networks as we progress throughout our day, to entertainment choices during our downtime…. Continue Reading →

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